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@Felicja32  
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Marketing research - best times to email my target audience

An Expert in Marketing
business
startup
marketing
campaigns
emails
research

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  • Include reliable research conducting within the western world
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  • Be outdated i.e research conducted prior to 2014
Description
Hi everyone,

I am in the process of starting my own business and I need some information regarding marketing. Could you please find me reliable research which proves the best time to send out my email marketing content to my target audience - ensuring the maximum amount of them read it. What time of the day is best? Which day of the week is best?

I want to get as much out of my marketing campaign as possible so as much help as possible is appreciated.
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Modified 10 months ago
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M
Rated: Good
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You may not like this answer but it will lead you to a better truth. It depends...

Essentially, every audience is different. If you market to professionals, they check their emails at different times than blue collar workers or retired people. In my work, I market to a number of segmented groups. Some respond best on the weekends - but not during great summer weather. Others are more likely to click through as soon as they get to work, or when checking email after lunch. @joece suggested wisely you use a program like MailChimp to track results. Split your mailings (if they are large enough) sending at different times. Observe the behavior. Segment your audience if possible and test each audience separately. This only applies if you are doing ongoing mailing. Hope this helps.
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J
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Hello,
Good afternoon,

We send our newsleters for our campagin in the afternoon and i found that sending it wednesday afternoon at 7:00pm and 8 am in the morning had the most opening than in other days and hours.

So i would say that sending in the afternoon between 7:00 and 7:30 pm is the best time in day, and monday and wednesday are the best days to send it in the week,
because when you send it on monday people just came back from the weekend mood and want to see whats doing so when they see your email, and say ah ok they have this offer, and this new product, or whatever it should be, and the same thing is wednesday he is still in work so he gives a look what new thing are comeing this weekend, but thursday he is morelikely not to open it as he is busy finishing the work for the week and his mind is in the weekend that is comeing, but it does still not mean that he will not open it is just more likely that you will not have so much opens.

We use mailchimp.com and we see it very helpful,l as you can see full performance, clicks ,opens, and much more
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Prince Bharati
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Hi there! here is how you should start :-

http://www.wikihow.com/Advertise-Via-Email

these are the common mistakes people do while doing it:-

http://www.levison.com/email-advertising.htm

these are some best examples :-

http://blog.hubspot.com/marketing/email-marketing-examples-list#sm.0000efnnnf2m3ffhuwg2lubltolw5
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